Sociocultural Approach Flashcards
(65 cards)
two strengths of observations
behaving normally
rich source of qualitative data
5 limitations of observations
small sample sizes
lacks population validity
difficult to replicate
danger of observer bias and effects
(overt- danger of demand characteristics)
three limitations of covert observations
hard for researchers to take notes- memory distorts
no interviews
ethical issues
what research method did Festinger use
covert participant observation
what research method did Zimbardo use
overt participant observation
what research method did Asch use?
controlled lab experiment
what is conformity
a change in behaviour because of a real or imagined group pressure
conformity is the result of what two factors
informational social influence
normative social influence
informational social influence
the need for certainty, figuring out how to behave.
Normative social influence
The need for social acceptance and approval. We conform to be accepted and to fit in.
type of conformity
pluralistic ignorance
pluralistic ignorance
agent believes their attitudes, feelings, and beliefs are different from those of others, despite the fact that their public behaviour is identical.
case study pluralistic ignorance
In 1979, a fire began in Woolworths department store. 10 people died in the fire in the restaurant because they were following social norms and continued to wait to pay for food
recent example pluralistic ignorance- critiques of Asch
Asch paradigm said as artificial and low eco v
Smoking room study Abrams
what is social identity
the individual’s self-concept derived from perceived membership of social groups.
who identified 4 mechanisms of SIT
Tajfel and Turner 1970’s
state Tajfel and Turners 4 mechanisms of SIT
social categorization
social identification
social comparison
positive distinctive ness
explain briefly Tajfel and Turners 4 mechanisms of SIT
social categorization- in groups and out groups
social identification- adopting the norms and taking on characteristics of the group
social comparison- a means of justifying group membership
positive distinctiveness- favour the traits of the in-group
key thing tajfel found-
just being put into a group was enough to exhibit prejudice and discrimination, and belonging to a group instils loyalty and prejudice to those outside of the group, even when randomly assigned.
what is permeability in the context of SIT
If in a group that makes us unhappy, self-esteem might suffer, and we can leave the group and join another one
impermeable in the context of SIT
If we must remain in our group, the group boundaries are impermeable. So, our reflex may be to favouritize our in-group
5 strengths of SIT
-Supported by lots of empirical studies
-Demonstrates the role of social categorization in intergroup behaviours
- Explores how basic need to belong affects social interaction
-Contributes to explanation of other areas of social psychology E.g. stereotypes, conformity, groupthink, etc.
-Explains intergroup conflict in situations where there is no need for conflict
two weaknesses of SIT
- Applications of SIT are restricted by the methodological limitations (e.g. low EV), and reductionist principles adopted in its supporting studies.
- Social comparison to make ingroup superior does not change personal identity
what can be used to explain why prejudice exists in all human societies
SIT