Social Influence Flashcards
(126 cards)
What is conformity?
A change in the Parsons behaviour or opinions as a result of real or imagined pressure from a person or group of people
Asher’s baseline procedure
Solomon asked 1951) devise a procedure to assess to what extent people to opinions of others, even the situation where the answer is certain (on ambiguous). The procedure office study is briefly described below left – this is called the base button and study because it is one against which all the latest studies are compared.
Note that the specification focuses on the final conclusions from Ashes research. Therefore we have not described the procedure and filing text.
Variable investigated by Asch
(1955) extended is based on study to investigate the variables that might lead to increase or decrease in conformity.
Got group size
Increase the slides of the group, but I do more confederates, that increasing the size of the majority. Conformity increase with group size, but only up to point levelling off the majority greater than three.
Group size (2) findings
As found a curvilinear relationship between group size and conformity (applied on facing page for graph).
Conformity increase with group sites, but only up to a point. With three confederates, conformity to the wrong answer 31.8%.
But the presence of a more confederate made little difference – the conformity rates and level of,
This suggest the most people are very sensitive to the views of others because just a one or two confederates was enough to swear opinion.
2 unanimity
Extent to which all the members of our group agreed. I’m aschs studies , the majority was unanimous when all the confederated selected the same comparison line . This produces the greatest degree of conformity in the naive participants.
Unanimity part two
Just wondered if the presence of a non-forming person would affect the night participants conformity.
He introduced a confederate, who disagreed with the other confederates. In one variational study, this person gave the correct answer, and another variation gave a wrong one.
The general participant performed less often the person of the centre.
The rate decreased to less than quarter of the level was when the majority was anonymous.
The presence of the centre appeared to free the naive participant to behave more independently.
This is true, even when the descent to squid with the general participant.
This is Jess of the influence of the majority depends to a large extent on Big on an anonymous, and that non-conformity is more likely when cracks are received in the majority on anonymous view
Task difficulty
Ashes line, judging task is more difficult when it becomes harder to work out the correct answer. Conformity increased because naive participants, assume that the majority is more likely to be right.
Task difficulty (2)
I just wanted to know whether the making the task card would affect the degree of conformity.
Increase the difficulty of the line, judging task by making the stimulus line and the comparison lines more similar to each other in length.
This means it became harder for the general Potamus to see the differences between the lines.
As found the conformity increase. It may be that the situation is more ambiguous when the task becomes harder – it is includes the pot what the right answer is. In the circumstances, it is natural to look to other people gardeners, assume that they are writing and you’re wrong. (this is called informational social influence (ISI), which discussed on the next spread.
Evaluating that artificial situation and task
One limitation of ashes research is that that the task situation were artificial
Participants knew they were in a research study, and may simply have gone along with what was expected (demand characteristics).
The task of identifying lines was relatively trivial, and therefore there was no reason not to conform.
Also, according to Susan Fiske office, office group were not very groups , did not really resemble groups that week experience
This is the finding to generalise for real world situations, especially though where the consequences of conformity might be important.
Evaluation – limited application
Another limitation is that as participants were American men. Other research suggest that women may be more conformist, possibly because they are concerned about social relationships and being accepted (Netto, 1995).
Furthermore, the USA is an individualist, culture, (are just tier, where the social group is more important than the individuals) yeah that conformity rate higherl Smith 1996).
This means that Ashes film rings tell us a little about conforming women and people from some cultures.
Evaluation – research support
One stroke of ashes research, it’s support from other studies for the effects of task difficulty.
For example, Todd Lucas at all (2006 participants solve eating hard mass problems.
Participants were given an answer from easy and hard math problems.
Participants conformed more often agreed with the wrong answers when the problems were harder.
This chose us was correct, including that task of difficulties are variable, that affect conformity.
Evaluation – research support – counterpoint
However, Lucas found that conformity is more complex than as suggested.
Participants with high confidence in their mass abilities, can form less and hard tasks than those with low confidence.
This shows that an individual level factor can influence conformity by interacting with situational variables (dottask difficulty).
But I did not recite the roles of individual factors.
Evaluation extra – ethical issues
Ashes research increased our knowledge of why people confirm, which may help avoid minor destructive conformity.
The naive participants were deceived, because they thought that other people involved in the procedure (confederate) also genuine participants like themselves.
However, it is worth very mind that this is ethical cost will be weighed up against the benefits gained from the study.
Consider: on balance, do you think the benefits are where the cost?
There are three types of conformity, what are they?
Internalisation, identification and compliance
What is compliance?
A superficial and temporary type of conformity, where we outwardly go along with the majority view, but privately disagree with it. The changing of behaviour only lasts as long as the group is monitoring us.
What is identification?
Modern type of conformity where we act in the same way as the group because we value it and we want to be part of it. But we don’t necessarily agree with everything that the group/mature majority, believes
What is internalisation?
A deep type of conformity where we take on the majority of view, because we accepted as correct. At least to a far reaching and permanent behaviour, even when the group is absent.
Evaluation – research support for NSI
One strength of anarchy is that evidence supports it as an explanation of conformity.
For example, when ash (9051), interviewed as participants, Sam said they can form because they felt self-conscious giving the correct answer, and they were afraid of disapproval. When participants wrote their answers down, conformity 12.5% this is because giving us his private means that there was no normative group. This shows that at least some conform is due to desire not to be rejected by the group disagreeing with them.
Evaluation – research support for ISI
Another word is that there is research evidence to support ISI from the study by Todd Lucas.
Lucas found a participants conform more often to incorrect artist because they were given where the map difficult. This is because when the problems are easy to participants through their own minds, when the problems were hard, the situation came ambiguous (unclear).
The participants did not want to be wrong, so they relied on the answer they were given.
This shows that ISI is a valid explanation of conformity because the results are what ISI would predict.
Evaluation – research support for ISSI
Counterpoint, however, it is often unclear whether it is NSI or ISI at work in reset studies (in real life).
For example, as a conformity is reduced when there is one other dissenting participant (previous red).
The dissenter may reduce the power of NSI (because they provide social support), or they may reduce the power of ISI (because they provide alternative source of social information). Both interpretations are possible.
Therefore, it is hard to separate NSI and ISI and both processes probably operate together in real wild conformity situations
Evaluation – individual differences in NSI
One limitation is the NSI does not predict conformity in every case.
Some people are greatly concerned with being liked by others.
Such people are called Naffilators – they have a strong need for affiliation (they want to relate to other people). Paul McGee and Richard Teven, found as students who are this most likely to conform .
This shows the NSI underlies conformity for some people more than it does for others.
There are individual differences in conformity that cannot be fully explained by one general theory of situational pressures.
Evaluation extra – is the NSI/ISI distinction useful?
The counterpoint above useful because it is impossible to work out which is operating. Lucas is fighting could be due to NSI, ISI or both.
However, ashes research from the previous spread clearly demonstrates both NSI and ISI as reasons for conformity.
For instance, in terms of group, unanimity, unanimous group is a powerful source of disapproval.
The possibility of rejection is a strong reason for conforming (NSI).
But it is also true that a unanimous group convey the impression that everyone is in the no apart from you (ISI).
Consider: using ashes research, is the suit between ISI and NSI useful?
Informational social influence (ISI)
An explanation of conformity that says we agree with opinion of the majority, because we believe it is correct.
We accept it because they want to be correct as well. It may lead to internalisation.