Social Influence Flashcards
(44 cards)
Compliance
Temporary change in behaviour when with a group
Identification
Changes in behaviours and beliefs when with the group
Internalisation
Permanent changes in behaviour and beliefs infront and away from group
Informative social influence (ISI)
The need to be right
Look at others who we believe to be correct to give us information on how to behave
Normative social influence (NSI)
Need to be normal and fit in
Conform because we think that others will approve and accept of us, compliance
Asch study description
Social influence
123 American males
Conducted in a lab
Faced either giving there own right answer or conforming to group opinion
Low population validity
Cant be generalised to the overall population
Zimbardos study( basic )
Conformity to social roles
Zimbardos study description
Controlled observation in a uni
All males
Randomly allocated roles
They conformed to stereotypes roles
Real Police helped to arrest
Participant-enmeshed
Milgrams study
Basic
Obedience to authority
Milgrams study description
40 male
Electrical shock
Yale uni
Obedience to authority
Hand on shock plate
Telephone
In room
Milgrams original percentage
65%
Milgrams percentage- teacher learner in same room
40%
Milgrams percentage- researcher told instructions via telephone
20.5%
Milgrams percentage- teacher force learners hand on shock plate
30%
Aschs percentages- how many conformed at least once
79%
Aschs percentage-3 confedirates
31.8
Aschs percentages- conformity with confedirate with right answer
5%
Agentic shift
People regard them selves as agents of others and not responsible for their own actions
Authoritarian personality facts
Created via facist scale
Is an upbringing thru harsh parenting
a person who has extreme respect for authority and is more likely to be obedient to those who hold power over them.
Traits of authoritarian personality
Hostile towards those of lower status
Obedient to those of higher status
Extreme respect for authority
Conformists
Dogmatic-firm in their principles and have strong opinions
Prejudiced
Locus of control
Individual differences in peoples beliefs and outcomes about what controls events in their life
Internal locus
What happens to them is largely a consequence of their own behaviour
They control their own life
More confident
External locus
Things that happen to them are largely uncontrollable and belive it’s down to fate