Social influence: social change

Question 1

What is social change?

Answer 1

-when a whole society changes
-usually happens through minority influence

Question 2

what are the social influence processes that cause social change?

Answer 2

.drawing attention
.consistency
.cognitive conflict
.augmentation
.snowball effect
.social crypto amnesia
.DOGGIES CUDDLE CATS AFTER SUNSET

Question 3

what is meant by drawing attention?

Answer 3

.the minority will campaign or protest to make others aware of the issue eg-suffragettes chained themselves outside parliament

Question 4

what is meant by consistency?

Answer 4

.the same message over time and between minority members so the message is not diluted and remembered eg-votes for women for 15 years

Question 5

what is meant by cognitive conflict?

Answer 5

.an argument in your mind that makes others think deeply about the issue eg -people thought women were stupid but actually have they got a point which makes them have conflict in their mind making them think more deeply

Question 6

what is meant by augmentation?

Answer 6

.making sacrifices to show your commitment ensuring you get taken seriously eg -Emily Davison killed by the kings horse

Question 7

What is the snowball effect?

Answer 7

.the tipping point where the minority become the majority eg- getting the vote

Question 8

What is social crypto-amnesia?

Answer 8

-people know the change has taken place but forget the origin or why it happened or life before it eg- no one being surprised when women vote

Question 9

What must happen for social change to happen?

Answer 9

-majority must be convinced through the minority influence processes