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Flashcards in Types of power Deck (5)
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1

instrumental power

when the text producer/speaker already has power over their receiver, usually due to existing authority or laws
can be imposed by both groups or individuals

2

influential power

when the text producer/speaker attempts to gain influence over the receiver through techniques such as persuasion

3

political power

power that is exercised by those who have the backing of the law
e.g. politicians or the government

4

personal power

power held by individuals as a result of their role or occupation in an organisation; for instance the managing director in a lare organisation

5

social group power

power held as a result of being a member of a dominant social group
can be determined by social variables such as gender, class, race, ethnicity etc.