A change in how we fundamentally see a situation.
- The technician personality
- The manager personality
- The entreprenuer personality
Three Paradigms by Michael Gerber (Personalities)
A successful business owner needs a balance of:
All Three Personalities
A personality that focuses on already developed technical skill, wants to be left alone to get the job done, and is primarily concerned about the present.
- Usually a steady worker, experienced in doing what she knows best.
- Dislikes managing
- Lives in the moment without thinking of the future.
- Starting a business may be a dream come true or a nightmare at the same time.
- The thought of no longer being managed and having total control over what gets done is exciting.
- The need to be organized and think strategically is daunting.
Characteristics of Technician Personality
- Paternalistic (he or she guides the business much as he or she might guide family members)
- Reluctant to delegate authority
- Defining marketing strategy in terms of the traditional components of price, quality, and company reputation.
- Focusing on sales efforts that are primarily personal.
- Short-term thinking, with little planning for future growth or change.
A Technician's Approach to Business Decision Making can be Characterized this way.
- Thinks short-term
- Is paternalistic
- Uses only traditional marketing strategies
- Is reluctant to delegate
- Relies on personal selling
In Short, a Technician Personality:
If you understand the technical work of a business, you understand the business that does that technical work.
Fatal Assumption the Technician is Prone to Make. These are actually two completely different things.
A personality that is pragmatic and likes order and planning operations.
- Avoid paternalism
- Delegate authority as necessary for growth
- Employ diverse marketing strategies
- Use different types of sales efforts
- Obtain original financing from more than two sources.
A Mananger Personality Tends to do the Following:
To prepare the business for growth by educating herself or himself sufficiently, in order to ensure that the company's foundation and structure can carry the additional weight.
A Mananger's Job
Defined by how many technicians she or he can supervise effectively or how many subordinates she or he can organize into a productive effort.
The Mananger's Boundary
A personality that focuses on the business as a whole and providing results for the customer.
- Takes an idea and turns it into opportunity
- Does not look at the work that a business does
- Examines how the business does and what it is indended to do.
- Able to see the big picture and develop strategies that will help the venture flourish.
- This personality needs to be harnessed effectively or it will wreak havoc by trying to pull the business in many directions at the same time.
Characteristics of the Entreprenuer
- Ask how the business must work
- Sees the business as a system for producing outside results for the customer, and in doing so, producing profits.
- Start with a picture of a well-defined future and then attempt to change the present to match the vision. (Visualizes the future)
- Develop strategies for the business by first seeing the whole picture.
The Entreprenuerial Personality Tends to do the Following:
Looks at the business as a product. In this way, the business is tailored to meet the needs of the customer and not the needs of the business owner. (As is the case with the _______ - founded business).