Using Data

Question 1

Quantitative data

Answer 1

• Data that focuses on measuring things and involves numbers. Quantitative data involves facts and,
  therefore, gives you an objective answer to your question.

Question 2

Qualitative data

Answer 2

Data that focuses on understanding things; it involves descriptions about people’s opinions, about the
way they feel, think and behave. Analysing qualitative data gives you a subjective answer to your question

Question 3

Examples of quantitative data

Answer 3

interviews, observations (numbers, factual)

Question 4

Examples of qualitative data

Answer 4

questionnaires, surveys