VII - Mass Media & Public Agenda

Question 1

Types of media

Answer 1

Print

Digital/ Electronic

Question 2

Print media examples

Answer 2

Newspapers
Magazines
Journals

Question 3

Digital/ Electronic media examples

Answer 3

TV
Social media
Internet
Podcast
Blogs

Question 4

Various forms of media provide citizens with

Answer 4

Political information

Question 5

Various forms of media can influence the ways in which citizens

Answer 5

participate politically

Question 6

Media & political socialization

Answer 6

Media contributes to development of an individual’s political attitudes & values

Question 7

Media is a type of

Answer 7

linkage institution

Question 8

Franklin Roosevelt

Answer 8

Changed the game in relationship between Presidency and media
Rise of radio in 1920’s led to Fireside Chats due to disability

Question 9

1960 Presidential election

Answer 9

Rise of TV ownership in the 1950’s

JFK vs Nixon 1st televised Presidential debate

Question 10

Credibility gap appeared due to

Answer 10

Vietnam War

Watergate scandal

Question 11

Rise of investigative journalism

Answer 11

Bill Clinton’s affair with White House intern Monica Lewinsky
Increasing focus on politicians personal lives

Question 12

New phases in media & politics

Answer 12

Cable television(80’s)
Internet(90’s)
Social media
24 hours news cycle

Question 13

Campaigning has increased reliance on

Answer 13

Social media

Question 14

Print media

Answer 14

Has been on the decline

Question 15

New communication technologies & advances in social media have profoundly influenced how citizens routinely acquire

Answer 15

Political information
News events
Investigative journalism
Election coverage
Political commentary

Question 16

Broadcast

Answer 16

Used by 1st networks in hope of reaching and appealing to a broad range of audience

Question 17

Narrowcasting

Answer 17

Programming targeting a specific, narrow interest

Question 18

Rise of cable TV led to

Answer 18

specialized channels

Question 19

Ongoing debate about gov’t regulation of

Answer 19

electronic media

Question 20

Congress created the

Answer 20

Federal Communications Commission

Question 21

Federal Communications Commission

Answer 21

Intended to regulate the use of airwaves
Seeks to prevent monopolies
Stations must serve public interests

Question 22

Fair treatment rule

Answer 22

If station sells advertising to one candidate, it must be willing to sell it to other candidates running for office

Question 23

In spite of advancedment in media & increased media choices, most news coverage lacks

Answer 23

Substance

Question 24

Sound bites

Answer 24

Short news clips intended to promote the lengthier version

Question 25

Bias

Answer 25

Certain perspective is advocated or advanced

Question 26

Ideologically oriented programming

Answer 26

One idelogy is promoted over the other

Question 27

Media ownership

Answer 27

Few companies owns the majority of media companies

Question 28

Rise of fake news has led to

Answer 28

Uncertainty over credibility of news sources & information

Question 29

Trial balons

Answer 29

When information is intentionally leaked in order to gauge the political reaction

Question 30

Talking heads

Answer 30

Political commentators on the news

Question 31

Adversarial press

Answer 31

Media is suspicious of gov't officials, seeks to expose lies and/or negative stories

Question 32

Watchdog function of the press

Answer 32

AKA "Fourth estate" | watchdog journalists gather information about wrongdoings of people in power and deliver it to the public

Question 33

Public's views about politicians & public policy is influenced by media

Answer 33

Attention/coverage given to certain candidates or certain stories, policies, or problems

Question 34

Mistakes and negative media coverage can sink a

Answer 34

Campaign

Question 35

Changes in communication technology has changed president's relationship with

Answer 35

National constituency and other branches

Question 36

Technology politics

Answer 36

Rapid response to political issues Rise of social media for campaigning & fundraising Nationally broadcast State of the Union messages

Question 37

Media events

Answer 37

Politicians & interest groups can bring issues to the public

Question 38

Media plays an important role in setting the

Answer 38

policy agenda

Question 39

Interest groups can promote and advance causes that they find

Answer 39

important