Vocabulary Flash Cards Amanda M

Question 1

refers to the ease of obtaining the tools needed to publish content on various media platforms

Answer 1

accessibility

Question 2

a Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.

Answer 2

aggregator

Question 3

an important programming methodology used to build Web 2.0 sites.

Answer 3

ajax

Question 4

the number of shares per post on a social media channel.

Answer 4

aplification rate

Question 5

the number of likes per post on a social media channel.

Answer 5

applause rate

Question 6

a simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user.

Answer 6

avatar

Question 7

regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

Answer 7

blog

Question 8

someone who creates and uploads original content on a social media service.

Answer 8

contributor

Question 9

the number of comments per post on a social media channel.

Answer 9

conversation rate

Question 10

a Web page made up of a collection of panels that present different information.

Answer 10

dashboard

Question 11

how many places a particular piece of content is made available.

Answer 11

distribution

Question 12

measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content.

Answer 12

exposure

Question 13

users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment.

Answer 13

freemium

Question 14

the number of times within a certain period that a particular item is published in the media.

Answer 14

frequency

Question 15

is a keyword tag that uses a hash symbol (#) as a prefix.

Answer 15

hastag

Question 16

how fast content is created and distributed

Answer 16

immediacy

Question 17

each time a piece of content is displayed

Answer 17

impression

Question 18

anyone who has the power to sway or persuade others.

Answer 18

influencer

Question 19

real-time methods of communication in which users can type and view messages sent to one or more recipients and view the responses immediately.

Answer 19

instant messaging

Question 20

programming language used on Web pages to make them interactive.

Answer 20

java script

Question 21

real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately.

Answer 21

live chat

Question 22

broadcasting live video and/or audio over the Internet to an audience.

Answer 22

live streaming

Question 23

merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites.

Answer 23

mashup

Question 24

simply information that describes other data.

Answer 24

metadata

Question 25

similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) messages.

Answer 25

microblog

Question 26

replies to individual comments and are posted directly under that comment.

Answer 26

nested comments

Question 27

someone who often responds to the social media content posted by others.

Answer 27

participant

Question 28

how long the content exists or can be accessed.

Answer 28

permanence