Tyler Green Lesson 2: Using Social Media in Business Flashcards
(32 cards)
Visual style
refers to what your content looks like on social media platforms. This includes your profile picture, cover photo, and social posts.
Crowdsourcing
when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.
Divisional arrangement
A more decentralized type of operation where each division functions much like its own separate company.
Executive buy-in
Innovative Ways to Get It and Keep It Engaging line leaders in the general design of executive development programs and architectures increases the level of “ownership” and commitment to both the programs and to executive development in general.
Flat organizational structure
also called horizontal structures, usually do not have executives, managers, seniority, or job titles.
Functional arrangement
is simply basing your structure on the functions people are carrying out, rather than the labels attached to the department so we have “Legal” “Finance” and “Outdoor spaces” instead.
Hybrid organizational structure
Combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.
Matrix arrangement
In other words, it is a rectangular array of data or numbers. The horizontal entries in a matrix are called as ‘rows’ while the vertical entries are called as ‘columns’.
Social characters
might be a real person, a made-up person, or even a mascot that represents the company. Social characters can help boost brand recognition, consistency, and engagement.
Business to business (B2B)
communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.
Brand recognition
is how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.
Business to consumer (B2C)
communication is all outbound communication the business publishes for consumers. Outbound communication can be one to one conversations between the business and a single consumer or it can be one to many conversations between a business and all of its followers on a social media platform.
Company culture
refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company. In a nutshell, company culture is the company’s personality.
Consumer to business (C2B)
communication is inbound from the customer to the business. This type of communication has greatly expanded in companies that are active on social media.
Consumer to consumer (C2C)
communication is two-way communication between consumers. C2C is very important in social media and for businesses because it is the social media equivalent of word-of-mouth advertising.
Core business goal
directly support the company’s mission. These goals relate to the entire business and do not focus on any one department, product, or service.
Crowdshaping
is essentially the execution of your data to improve the event-goer experience. Remember that your attendees will never see your strategy.
Employee advocacy
is the promotion of a company by employees on their social networks.
Holacracy organizational structure
has a traditional hierarchical backbone, but contains flat groups that allow for distributed decision making.
Landing page
the section of a website accessed by clicking a hyperlink on another web page, typically the website’s home page.
Medium organizational structure
have fewer layers but still have a hierarchical structure.
Mission statement
a formal summary of the aims and values of a company, organization, or individual.
Organizational arrangement
refers to how a company groups its employees together.
Organizational structure
refers to the number of managerial layers a company has (its hierarchy).
