Lesson 1 vocab

Question 1

Accessibility

Answer 1

The ease of obtaining the tools needed to publish content on various media platforms

Question 2

Aggregator

Answer 2

A web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content

Question 3

Ajax

Answer 3

An important programming methodology used to build Web 2.0 sites

Question 4

Amplification Rate

Answer 4

The number of shares per post on a social media channel

Question 5

Applause Rate

Answer 5

The number of likes per post on a social media channel

Question 6

Avatar

Answer 6

A simulation of the user, an actual picture of the user, or another image, such as an animal or cartoon, that represents the user

Question 7

Blog

Answer 7

A collection of entries posted on a Web site displayed in reverse chronological order (from newest to oldest entries)

Question 8

Contributor

Answer 8

Someone who creates and uploads original content on a social media service

Question 9

Conversation Rate

Answer 9

The number of comments per post on a social media channel

Question 10

Dashboard

Answer 10

A web page made up of a collection of panels that present different information

Question 11

Distribution

Answer 11

How many places a particular piece of content is made available

Question 12

Exposure

Answer 12

The potential audience on social media

Question 13

Freemium

Answer 13

A virtual world free online but additional content or features can be purchased to customize the user’s environment

Question 14

Frequency

Answer 14

The number of times within a certain period that a particular item is published in the media

Question 15

Hashtag

Answer 15

A particular type of metadata tag that is used quite often on social media sites to help organize and find content

Question 16

Immediacy

Answer 16

How fast content is created and distributed

Question 17

Impression

Answer 17

Each time a piece of content is displayed

Question 18

Influencer

Answer 18

Anyone who has the power to sway or persuade others

Question 19

Instant Messaging

Answer 19

Real-time method of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately, do not have to be online

Question 20

JavaScript

Answer 20

A programming language used on Web pages to make them interactive

Question 21

Live Chat

Answer 21

Real-time method of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately, have to be signed online

Question 22

Live Streaming

Answer 22

Broadcasting live video and/or audio over the Internet to an audience

Question 23

Mashup

Answer 23

Merges content and scripts (application programming interfaces [APIs]) from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites

Question 24

Metadata

Answer 24

Information that describes other data

Question 25

Microblog

Answer 25

Similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) messages

Question 26

Nested Comments

Answer 26

Replies to individual comments and are posted directly under that comment

Question 27

Participant

Answer 27

Someone who often responds to the social media content posted by others

Question 28

Permanence

Answer 28

How long the content exists or can be accessed

Question 29

Podcast

Answer 29

A syndicated audio or video digital media file that a user can download to a computer or portable media player (such as an Apple iPod)

Question 30

Reach

Answer 30

The number of unique people who view or otherwise access a particular article, advertisement or other content

Question 31

Semantic Web

Answer 31

Web applications that can contextualize data as they process it; the data is augmented with metadata to give it meaning as it is processed

Question 32

Sentiment

Answer 32

The emotion behind a social media interaction

Question 33

Sharer

Answer 33

Someone who views and shares content on social media sites

Question 34

SMS Gateway

Answer 34

Services that allow you to send text messages via an instant messaging (IM) service, mobile phones that support SMS, the World Wide Web and desktop computers

Question 35

Social Bookmarking

Answer 35

Sites that allow users to save, organize, manage, and share links to Web sites and other Internet resources

Question 36

Social Collaboration

Answer 36

Services that allow users to manage content and links they find on the Internet

Question 37

Social Commerce

Answer 37

When some type of social interaction or engagement is added to the process of buying and selling products online that include user generated ratings and reviews, or wish lists that users can share

Question 38

Social Entertainment

Answer 38

Services include virtual worlds and online games that have social features included in them

Question 39

Social Games

Answer 39

Online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way

Question 40

Social Media

Answer 40

Any online service, site or mobile app that allows people to interact and be social

Question 41

Social Media Publishing

Answer 41

Services that allow you to create or upload content and interact with the users who read the content

Question 42

Social Networks

Answer 42

Services that group individuals with common interests or goals into specific groups or communities

Question 43

Spectator

Answer 43

Someone who watches other users' activities on a social network site, but rarely (if ever) participates

Question 44

Streaming

Answer 44

Services that send real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer's computer or mobile device

Question 45

Tags

Answer 45

Used to describe online content such as text, images, videos, and bookmarks

Question 46

Text Messaging

Answer 46

A method of communication in which a user types and sends short messages from a mobile phone to another mobile phone

Question 47

Traditional Media

Answer 47

Include magazines, newspapers, books, radio, television and movies that involves push or one-way communication methods

Question 48

Unstructured Data

Answer 48

Web 2.0 and social media sites that produce massive amounts of data that isn't titled or in a specific format

Question 49

(UGS) User Generated Content

Answer 49

Content generated by consumers turned publishers

Question 50

Video Conferencing

Answer 50

A layer of visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows

Question 51

Viral

Answer 51

An image, video, or advertisement, that is circulated rapidly on the internet

Question 52

Virtual World

Answer 52

A simulated environment where multiple users can interact in real time

Question 53

Voice Over IP

Answer 53

Voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN)

Question 54

Web 2.0

Answer 54

Websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatible with other products, systems, and devices) for end users

Question 55

Web Feed

Answer 55

A data format for delivering Web content that is frequently updated, such as blog entries and news headlines

Question 56

Webcast

Answer 56

Another term used for a live streaming broadcast

Question 57

XML – Extensible Markup

Answer 57

A markup language used to store, describe and share data on the Web