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Flashcards in Wateraid Advert Deck (2)
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What do charity adverts sell to an audience

Most adverts sell an object in return for money. Charity adverts have a hard job as they must appeal to a altruistic need of people, to convince others to buy into an ideology


What is the opening shot of the TV ad

The opening medium shot with a pull focus between digital radio and rainy outdoor is juxtaposed with an establishing shot of a sunny field of wheat highlighting the contrast between British and African weather