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Lenka Tomengová
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Decks in this class (19)
Kapitola 1: Marketingový výzkum
Co je to marketingovy vyskum 1,
Ake pozname formy marketingoveho ...,
Ake metody mozeme pouzit na zber ...
7
cards
Kapitola 2: Produkt
Co je to produkt 1,
Ake pozname marketingove vlastnos...,
Co je to uplny produkt a ake ma v...
5
cards
Kapitola 3: Cenová politika
Co je to cena 1,
Ake cenove strategie pozname pri ...,
Akych 9 strategii pozname pri urc...
7
cards
Kapitola 4: Distribúcia
Co je to miesto predaja distribuc...,
Ake distribucne cesty pozname 2,
Ake distribucne urovne pozname 3
8
cards
Kapitola 5: Propagácia
Co je to marketingova komunikacia...,
Ake pozname cielove skupiny marke...,
Co je to propagacia 3
10
cards
Kapitola 6: Reklama
Charakterizuj reklamu ako nastroj...,
Ake formaty reklamy pozname 2,
Co je to reklamny plan 3
7
cards
Kapitola 7: Podpora predaja, Direct marketing
Co je to podpora predaja 1,
Ake nastroje podpory predaja pozn...,
Ake vyhody prinasa vyuzivanie pod...
9
cards
Kapitola 8: PR, event marketing, sponzoring, osobní prodej
Co je to pr 1,
Co je to event marketing 2,
Co je to sponzoring 3
17
cards
Kapitola 9 a 10: Digitálny marketing
Ake su sucasne trendy digitalneho...,
Ake su najpouzivanejsie formaty a...,
Co je to display reklama 3
26
cards
Kapitola 11: Nové přístupy a trendy v marketingové komunikaci
Co je to outbound marketing 1,
Co je to inbound marketing 2,
Co je to model see think do care 3
9
cards
Kapitola 12: Koncepce marketingové strategie značky
Co je to reklamni strategie 1,
Co su to nakupne role ake pozname 2,
Co je to kreativna strategia 3
6
cards
Kapitola 13: Kultúrne aspekty marketingovej komunikáce
Co je to kultura 1,
Ake vrstvy kultury pozname cibulo...,
Ako vieme rozdelit europsky trh p...
7
cards
Kapitola 14: Corporate Identity
Co je to corporate image 1,
Co je to corporate identity 2,
Ake pozname subsystemy korporatne...
9
cards
Kapitola 15: Obsahová strategie značky
Aky je vyznam a ciele obsahoveho ...,
Co je to obsahovy marketing 2,
Ake su zpusoby a moznosti tvorby ...
6
cards
Kapitola 16: Trh komunikačních agentur
Co su to komunikacne agentury 1,
Aka je historia komunikacnych age...,
Ake asociacie komunikacnych agent...
12
cards
Kapitola 17: Mediálna kampaň
Co je to medialna kampan 1,
Ake su kroky pri tvorbe obsahu me...,
Co je to harmonogram medialnej ka...
5
cards
Kapitola 18: Cíle mediálních kampaní
Aky je rozdiel medzi marketingovy...,
Co su to marketingove ciele 2,
Co su to komunikacne ciele 3
7
cards
Kapitola 19: Plán komunikační kampaně
Co je to plan komunikacnej kampane 1,
Ake su kroky na vytvorenie planu ...,
Co je to situacna analyza co zahr...
6
cards
Kapitola 20: Značka a marketing vs. mediální kampaně
Porovnaj dlouhodobe cile znacky v...,
Co znamena budovani vztahu se zak...,
Co su to marketingove kpi 3
5
cards
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Marketing
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