video 1: decisions high low effort plus class notes, lecture 2 and class notes: heuristics and biased part 1, lecture 3 and class notes: heuristics and biases part 2...
Topic 2: Segmentation, Targeting, Differentiation and Positioning, Topic 1 - What is Marketing?, Topic 3: Planning, Strategy and the Marketing Environment...
Chapter1: Creating Customer Value And Engagement, Chapter2: Company And Marketing Strategy: Partnering To Build Customer Engagement, Value, And Relationships, Chapter3: Analyzing The Marketing Environment...