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Chapter 12: Building Customer Relationships Through Effective Marketing, Chapter 13: Creating and Pricing Products that Satisfy Customers, Chapter 14: Wholesaling, Retailing, and Physical Distribution...
Chapter 1: Marketing, Ceating Customer Value & Engagement, Chapter 2: Company And Marketing Strategy, Chapter 3: Analyzing the Marketing Environment...
Ch 11 (Place and Development of Channel Systems), Ch 12 (Distribution Customer Service and Logistics), Ch 13 (Retailers, Wholesalers, and Their Strategy Planning)...