Chapter 1: Marketing, Ceating Customer Value & Engagement, Chapter 2: Company And Marketing Strategy, Chapter 3: Analyzing the Marketing Environment...
Week 1 - Intro to Media Planning and Target audience analysis, Week 3 - Market and Product Analysis, Media Objectives and Strategy, Week 5 - Digital advertising and Print media...
Cours 2 - Marketing International, Cours 3 - Marketing international et dimensions socioculturelles, Cours 4 - Internationalisation et démarche marketing de l'entreprise...