Theories of Marketing
By: Neea Neea
Week 1: Narver & Slater (1990) The effect of a market orientation on business profitability, Week 1: Slater & Narver (1998) Customer-led and market-oriented, let's not confuse the two, Week 1: Achrol & Kotler (2012) Frontiers of the marketing paradigm in the third millennium...