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  • Principles Of Marketing V.18
    Principles Of Marketing V.18

    Principles Of Marketing V.18

    By: Karl Graham
    Chapter 1: Marketing, Ceating Customer Value & Engagement, Chapter 2: Company And Marketing Strategy, Chapter 3: Analyzing the Marketing Environment...
    9
    Decks
    61
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    1
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  • Marketing strategy & practice
    Marketing strategy & practice

    Marketing strategy & practice

    By: E D
    chapter 1 - marketing strategy first principle approach, chapter 2 - marketing principle #1: all customers differ -> managing customer heterogeneity, article 1: rediscovering market segmentation...
    19
    Decks
    121
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    4
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  • Business Theme 1
    Business Theme 1

    Business Theme 1

    By: Rachel Miller
    1.1.1 The Market, 1.1.2 Market Research, 1.1.3 Market Positioning...
    22
    Decks
    92
    Flashcards
    2
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  • Consumer Behaviour
    Consumer Behaviour

    Consumer Behaviour

    By: Vasara Visockaitė
    Values, Consumer research, Social influence...
    8
    Decks
    104
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    1
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  • TEM
    TEM

    TEM

    By: Mahusay Karylle
    Marketing Strategy
    1
    Decks
    24
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    1
    Learner
  • BST
    BST

    BST

    By: harry kerridge
    Social, Enviromental and Economic Sustainability, Ratios Used In Exams, Business Decisions...
    11
    Decks
    47
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    1
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  • CBL Exam: General Marketing
    CBL Exam: General Marketing

    CBL Exam: General Marketing

    By: Guy Friedman
    Introduction to Marketing, The Marketing Environment, Ethics, and Social Responsibility, Consumer Behavior and Organizational Buyer Behavior...
    15
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    106
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    13
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  • Social Media and Mobile Marketing Strategy
    Social Media and Mobile Marketing Strategy

    Social Media and Mobile Marketing Strategy

    By: Zebrine Zimpel
    The New Digital Landscape, Identifying Customers, Discovering Insights...
    4
    Decks
    101
    Flashcards
    3
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  • Marketing Principles
    Marketing Principles

    Marketing Principles

    By: Shelby Boyett
    Chapter 1 - Marketing: Creating & Capturing Customer Value, Chapter 2 - Company and Marketing Strategy, Chapter 3 - Analyzing the Marketing Environment...
    8
    Decks
    146
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    2
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  • business
    business

    business

    By: Naida ndibo
    Internal and external communication, The process of effective communication, Communication methods...
    27
    Decks
    236
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    1
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  • business theme one
    business theme one

    business theme one

    By: abi digger
    1.1 meeting customer needs, 1.1.1 the market, 1.1.2 market research...
    24
    Decks
    197
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    1
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  • BUSS 3
    BUSS 3

    BUSS 3

    By: Poppy Luck
    1: Using objectives ands strategies, 2: Understanding financial objectives, 3: Using financial data to measure and assess performance...
    19
    Decks
    139
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    4
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  • Marketing management
    Marketing management

    Marketing management

    By: Mads Duve
    Creating customer value and engagement, Marketing strategy, Buying behavior on B2C markets...
    14
    Decks
    172
    Flashcards
    1
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  • Business Theme 1,2,3
    Business Theme 1,2,3

    Business Theme 1,2,3

    By: Lexi Stewart
    Theme 1, The Market, Marketing mix...
    19
    Decks
    185
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    1
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  • Business studies
    Business studies

    Business studies

    By: Guy Zvi
    Role of Finance, Influences on financial management, Financial ratios...
    9
    Decks
    57
    Flashcards
    1
    Learner
  • Marketing Strategy Research
    Marketing Strategy Research

    Marketing Strategy Research

    By: Jurjan gillesse
    For Test
    1
    Decks
    35
    Flashcards
    1
    Learner
  • Business 1.3
    Business 1.3

    Business 1.3

    By: Sophie Claire
    Extension Strategies, Marketing Strategy, The Product Portfolio
    3
    Decks
    24
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    2
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  • Business
    Business

    Business

    By: Tushar Sharma
    Marketing - 3.1, 2.1.1 - IMPORTANCE OF A WELL MOTIVATED WORK FORCE, Marketing - 3.2 (Market Research)...
    22
    Decks
    209
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    1
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Camilo Saavedra
    Marketing Strategy, Market Segmentation and Positioning, Defining Marketing & Understanding the Process...
    9
    Decks
    117
    Flashcards
    1
    Learner
  • Strategy
    Strategy

    Strategy

    By: Phuong Anh Vu
    L2: External Environment Analysis, L7: Segmentation, Targeting and Positioning, L9: Branding strategy...
    5
    Decks
    169
    Flashcards
    2
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  • Business
    Business

    Business

    By: kay why
    The Market 1.1, Market Research 1.1, Market Positioning 1.1...
    26
    Decks
    653
    Flashcards
    1
    Learner
  • Strategic Marketing Management
    Strategic Marketing Management

    Strategic Marketing Management

    By: HASAN BIN AZWARDI BG20110170
    Chapter 3: Elements of Marketing Strategy, Planning, and Competition, Chapter 11: Manage Price Decisions, Chapter 12: Manage Marketing Channels, Logistics, and Supply Chain...
    4
    Decks
    26
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    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Brittney Olinger
    Ethical Marketing, Brands, Big Data...
    8
    Decks
    196
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    1
    Learner
  • Stragic Marketing in the Digital Economy
    Stragic Marketing in the Digital Economy

    Stragic Marketing in the Digital Economy

    By: Ngoc Pynkie
    W2 Lecture 1, W3 Lecture 2, W4 Lecture 3 marketing Strategy Decisions and Choices...
    11
    Decks
    87
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    4
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  • UGBA 106 (Marketing)
    UGBA 106 (Marketing)

    UGBA 106 (Marketing)

    By: Prudvi Vuyyuru
    Lecture 1: Marketing Strategy, Lecture 2: Brand Architecture, Lecture 3: Product Portfolio Frameworks...
    15
    Decks
    73
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    1
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  • Marketing Strategy and Innovation
    Marketing Strategy and Innovation

    Marketing Strategy and Innovation

    By: Ana Mafalda
    Design Thinking and Innovation, Strategy And Innovation, Expectation economy and trend driven innovation...
    5
    Decks
    120
    Flashcards
    2
    Learners
  • Business studies case studies
    Business studies case studies

    Business studies case studies

    By: Mitchell Wang
    M1 Topic 1 Role of Operations - Apple Case study, M1 Topic 2 Influences on Operations - Apple Case Study, M1 Topic 3 Operations Processes - Apple case study...
    17
    Decks
    123
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    4
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  • marketing strategy
    marketing strategy

    marketing strategy

    By: Karim Karim Ali Hussien Ali
    ch.1, ch.2, chapter 3...
    4
    Decks
    35
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    1
    Learner
  • Chapter 2 MARKETING STRATEGIES AND PLAN
    Chapter 2 MARKETING STRATEGIES AND PLAN

    Chapter 2 MARKETING STRATEGIES AND PLAN

    By: Sheila Mae Panoncillo
    THE NATURE OF STRATEGY
    1
    Decks
    73
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    1
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  • consumer behavior
    consumer behavior

    consumer behavior

    By: Phuong Nguyen
    chap 1: consumer bahavior and marketing strategy ( slide 6,7,10,11), chap 1: slide 13,14, chap 1: slide 17,18...
    12
    Decks
    181
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    1
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