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Flashcards in 11 really Deck (9)
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1

Innovation(as commercialization)

commercialism of novelties part of the economic system

2

creative destruction requires

constant search

3

Triple bottom line

1. Economic
2. Social
3. Environmental

4

Eco+

More value with less environmental impact

5

People +

better impact on ppl, same function

6

Sustainability Oriented Innovations

1. Implies directionality to improve social or environment
2. Avoids confusion
3. Innovation in only one is enough

7

Sustainability Relevant Innovation

Sustainability as gratis effect

8

sustainable new product development scale

1. Product Improvement
2. Function Improvement
3. System Improvement

9

Why engage in incremental innovation?

1. Greater Certainty
2. Shorter payback
3. Cumulative gainz of continual innovation
4. Platform or robust design