stakeholder mapping Flashcards
what are some examples of stakeholders?
government
employees
community
shareholders
suppliers
banks
customers
What are minimal effort stakeholders?
low interest + low power
Accept what they are told
Communication can be infrequent
What are keep informed stakeholders?
high interest + low power
Need decisions explained but can do very little to go against
What are keep satisfied stakeholders?
low interest + high power
Inform of decisions before implementing
Interested in high return
Need to feel valued
What are key player stakeholders?
high interest + high power
Major influence on decisions
Need to be involved
How do objectives of stakeholders conflict?
Shareholders want high profits and dividends, they work in the short term
Suppliers want more orders and business output
Customers want value for money
Employees want motivation and a good wage
Creditors want interest on loans
What internal influences impact stakeholder relationships?
Business objectives
Leadership styles
Size of business
What external influences impact stakeholder relationships?
Market conditions/sentiment
Power of stakeholder groups
Government policies
