Marketing Mix - People Flashcards
1
Q
who are people?
A
come into contact with customers
2
Q
how do they sell a physical good?
A
process, pre and after sales service
3
Q
how do they provide a service?
A
engaging, satisfaction
4
Q
What people need to be recruited
A
theory Y
5
Q
What do people need?
A
motivation, training
6
Q
Example
A
Emirates
Luxury service
lengthy training process
no tattoos
