Setting Marketing Objectives Flashcards
1
Q
What is the role of marketing?
A
Identify, anticipate and satisfy customer needs
2
Q
Why is setting marketing objectives beneficial?
A
Provide a focus for decision making and effort
Provide incentives for team and can be a measure of success
3
Q
What are 3 typical marketing objectives?
A
Gain an advantage over competitors- Improve brand recognition in 19-25 age group
Meet the needs of customers- 95% excellent customer service rating each month
Increase market share - revenue growth 20% annually for the next four years
