Mass customisation Flashcards
1
Q
How does mass customisation work?
A
It brings together mass production and differentiation
2
Q
Why does it benefit customers?
A
Understands their requirements and tailors the product, this builds brand loyalty
3
Q
What does mass customisation do for a product?
A
Lowers unit costs and allows for a higher added value
4
Q
What does it mean for inventory?
A
Less inventory needs to be held
5
Q
How are mass customised products priced?
A
Premium prices
6
Q
What do mass customisation require?
A
Efficient supply chain and automation
7
Q
What are some examples of thsi
A
Nike By You
Danfoss B2B make mechanical drives to order
