4.5 P2 Flashcards
(14 cards)
What is place?
refers to how products are delivered from producers to consumers
What are wholesalers?
Wholesalers purchase large quantities of stock from producers and sell it to retailers
What are retailers?
purchase goods from wholesalers or producers and sell it to consumers
What are agents?
a person who acts on behalf of producers to promote and sell products whole charging a commission
What are distribution channels?
represents the paths a product takes from producer to consumer
What is direct distribution?
involves producers selling directly to consumers without intermediaries
What is indirect distribution?
involves the use of intermediaries between producer and consumer
What is people in marketing mix?
those who are involved in offering services in businesses
What are processes?
activites involved in the interaction between customer and business in the services marketing mix
What is placing and paying for orders?
procecss by which customers place order for products
What are delivery systems?
proceudre sused to deliver products to customers
What is customer feedback?
information provided by customers about their experiences with products or services
What are after-sales services?
assisstance and support provided by businesses to customers after purchase
What is physical evidence?
tangible elements that customers perceive through their senses when interacting with a business
