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Social Media Period 3 > De'Aundria Sansbury Vocab Cards > Flashcards

De'Aundria Sansbury Vocab Cards Flashcards

1
Q

Accessibility

A

The ease of obtaining the tools needed to publish content on various media platforms.

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2
Q

Aggregator

A

Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.

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3
Q

Ajax

A

Important programming methodology used to build Web 2.0 sites.

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4
Q

Amplification rate

A

The number of shares per post on a social media channel.

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5
Q

Applause rate

A

The number of likes per post on a social media channel.

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6
Q

Avatar

A

A created or selected image that users use to represent themselves in an environment.

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7
Q

Blog

A

Collection of entries posted on a Web site displayed in reverse chronological order.

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8
Q

Contributor

A

Someone who creates and uploads original content on a social media service.

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9
Q

Conversion rate

A

To change something from one form to another.

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10
Q

Dashboard

A

Web page made up of a collection of panels that present different information.

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11
Q

Distribution

A

How many places a piece of content is made available.

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12
Q

Exposure

A

Measures your potential audience by measuring the number of your followers plus the number of followers for each person who shared your content.

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13
Q

Freemium

A

Pricing model used in virtual worlds, where users can enter for free, but contains additional features users can purchase.

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14
Q

Frequency

A

The number of times within a certain period that a item is published in the media.

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15
Q

Hashtag

A

Type of metadata tag that is used quite often on social media sites to help organize and find content.

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16
Q

Immediacy

A

How fast content is created and distributed.

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17
Q

Impression

A

Each time a piece of content is displayed.

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18
Q

Influencer

A

Anyone who has the power to sway or persuade others.

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19
Q

Instant messaging

A

Fast communication method.

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20
Q

JavaScript

A

Programming language used on Web pages to make them interactive.

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21
Q

Live chat

A

Communication method where user must be online and signed into an application to be able to use it.

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22
Q

Live streaming

A

Broadcasting live video and/or audio over the Internet to an audience.

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23
Q

Mashup

A

merges content and scripts from multiple Web sites to create new, innovative applications that contain content the individual Web site authors did not anticipate for their sites.

24
Q

Metadata

A

Information that describes other data.

25
Q

Microblog

A

Like a blog, except it only allows users to send brief messages.

26
Q

Nested comments

A

Replies to individual comments and are posted directly under that comment.

27
Q

Participant

A

Someone who often responds to the social media content posted by others.

28
Q

Permanence

A

How long the content exists or can be accessed.

29
Q

Podcast

A

Syndicated audio or video digital media file that a user can download to a computer or portable media player.

30
Q

Reach

A

Indicates the actual number of unique people who view or otherwise access an article, advertisement or other content.

31
Q

Semantic web

A

Web applications that can contextualize data as they process it.

32
Q

Sentiment

A

Emotion behind a social media interaction.

33
Q

Sharer

A

Someone who views and shares content on social media sites.

34
Q

SMS gateway

A

Services that allow you to send text messages via an instant messaging.

35
Q

Social Bookmarking

A

Allow users to save, organize, manage, and share links to Web sites and other Internet resources.

36
Q

Social collaboration

A

Services that allow users to manage content and links they find on the Internet.

37
Q

Social commerce

A

Type of social interaction or engagement is added to the process of buying and selling products online.

38
Q

Social entertainment

A

Virtual worlds and online games that have social features included in them.

39
Q

Social games

A

Online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.

40
Q

Social media

A

Any online service, site or mobile app that allows people to interact and be social.

41
Q

Social media publishing

A

Allows you to create or upload content and interact with the users who read the content.

42
Q

Social networks

A

Services that group individuals with common interests or goals into specific groups or communities.

43
Q

Spectator

A

someone who watches other user’s activities on a social network site, but rarely participates.

44
Q

Streaming

A

Sends real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device.

45
Q

Tags

A

Keywords, category names or metadata.

46
Q

Text messaging

A

Method of communication in which a user types and sends short messages from a mobile phone to another mobile phone.

47
Q

Traditional media

A

One-way communication (newspapers, television, radio, etc.)

48
Q

Unstructured data

A

Data that does not follow a specific data format and is hard to organize or label.

49
Q

(UGS) User generated content

A

Allows the consumers to become publishers and create and post their own content on various sites.

50
Q

Video conferencing

A

Visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.

51
Q

Viral

A

Image, video, etc. that gets circulated rapidly through the internet.

52
Q

Virtual world

A

Simulated environment where multiple users can interact in real time.

53
Q

Voice over IP

A

voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).

54
Q

Web 2.0

A

Web sites that have technologies that allow two-way communication between the site owner and the consumers.

55
Q

Web feed

A

data format for delivering Web content that is frequently updated, such as blog entries and news headlines.

56
Q

Webcast

A

Broadcasting live video and/or audio over the Internet to an audience.

57
Q

XML-Extensible Markup

A

Markup language used to store, describe and share data on the Web.

Social Media Period 3 (105 decks)

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