vocab flashcards lesson 4 (aerika mclemore)

Question 1

A/B testing

Answer 1

A method of comparing two versions of a piece of content against each other to determine which one performs better. A/B testing is a process that is normally conducted to define the best CTA to run during your campaign.

Question 2

Call to action (CTA)

Answer 2

A text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.

Question 3

Editorial calander

Answer 3

Used to plan content postings and engagement activities on social media platforms.

Question 4

Game dynamics

Answer 4

The emotions and motivations that are the part of the game experience that lead the user to perform an action.

Question 5

Game mechanisms

Answer 5

Elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.

Question 6

Gamification

Answer 6

Integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience. Gamification can be used to encourage certain behaviors by an audience.

Question 7

Infographic

Answer 7

A hot trend in social media. Infographics are visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted.

Question 8

Keyword

Answer 8

A word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page.

Question 9

Kick-off meeting

Answer 9

Is the first team meeting for the campaign. It brings the campaign team together to start planning the campaign.

Question 10

Metrics

Answer 10

Any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal.

Question 11

Qualitative Metrics

Answer 11

Harder to gauge because they are measurements that are based on observations. Qualitative metrics for social media campaigns might include sentiment, passion, brand awareness, and positioning in the industry.

Question 12

Quantitative metrics

Answer 12

Often easier to obtain, because they are numeric elements that can be measured, such as the number of followers, likes, shares, and so forth.

Question 13

Social media campaign

Answer 13

A coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.

Question 14

Social media funnel

Answer 14

A series of phases that a target persona or audience member goes through when interacting with a company on social media.

Question 15

Status-based workflow

Answer 15

Each piece of content is assigned a status depending on where it is in the creation process. The status indicates where the content currently is in the creation process, and where it should go next. If the status does not clearly indicate the next step, the content for the campaign may be delayed.

Question 16

Task-based workflow

Answer 16

A better workflow option for your social media campaigns. For a task-based workflow, each stage of the content process is listed as a task in the order that it needs to be completed. Team members are assigned the tasks. As each team member completes their task, he or she checks the task off the list and informs the next team member that the content is ready for them.