Lesson 2 Vocabulary (Melodhye Aristy)

Question 1

Visual Style

Answer 1

refers to what your content looks like on social media platforms.

Question 2

Crowdsourcing

Answer 2

when applied to innovation, refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.

Question 3

Divisional Arrangment

Answer 3

Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.

Question 4

Executive Buy-In

Answer 4

refers to obtaining the acceptance and support of social media integration and initiatives by company leaders.

Question 5

Flat Organizational Structure

Answer 5

also called horizontal structures, usually do not have executives, managers, seniority, or job titles

Question 6

Functional Arrangement

Answer 6

Employees are grouped together based on their activity, such as marketing, sales, or customer service.

Question 7

Hybrid Organizational Structure

Answer 7

combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Question 8

Matrix Arrangment

Answer 8

Employees are grouped together combining functional and divisional groupings. A company may have traditional departments, but then assign a team for each product that includes sales, marketing, and other professional member

Question 9

Social Characters

Answer 9

might be a real person, a made-up person, or even a mascot that represents the company.

Question 10

Business to Business (B2B)

Answer 10

communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

Question 11

Brand Recognition

Answer 11

s how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising

Question 12

Business to Consumer (B2C)

Answer 12

communication is all outbound communication the business publishes for consumers.

Question 13

Company Culture

Answer 13

refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.

Question 14

Consumer to Business

Answer 14

communication is inbound from the customer to the business.

Question 15

Consumer to Consumer

Answer 15

communication is two-way communication between consumers.