Lesson 2 vocab (kaire morgan)

Question 1

refers to what your content looks like on social media platforms

Answer 1

Visual style

Question 2

refers to the process of asking a large group of people to brainstorm new ideas for products, services, or even content.

Answer 2

Crowdsourcing

Question 3

Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics

Answer 3

Divisional arrangement

Question 4

refers to obtaining the acceptance and support of social media integration and initiatives by company leaders. Social media efforts involve uncertain outcomes, so you are asking executives to make a decision that involves some risk.

Answer 4

Executive buy-in-

Question 5

usually do not have executives, managers, seniority, or job titles, as shown in Figure 2-3. Other than the company owner or very few managers, everyone is seen as equal and has an equal voice in the company decisions.

Answer 5

Flat organizational structure-

Question 6

Employees are grouped together based on their activity, such as marketing, sales, or customer service.

Answer 6

Functional arrangement-

Question 7

combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Answer 7

hybrid organizational structure-

Question 8

Employees are grouped together combining functional and divisional groupings.

Answer 8

Matrix arrangement-

Question 9

might be a real person, a made-up person, or even a mascot that represents the company.

Answer 9

Social characters-

Question 10

communication is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

Answer 10

Business to business (B2B)

Question 11

how well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising

Answer 11

Brand recognition

Question 12

communication is all outbound communication the business publishes for consumers.

Answer 12

Business to consumer (B2C)-

Question 13

refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.

Answer 13

Company culture

Question 14

communication is inbound from the customer to the business. This type of communication has greatly expanded in companies that are active on social media.

Answer 14

Consumer to business (C2B)-

Question 15

communication is two-way communication between consumers

Answer 15

Consumer to consumer (C2C)-

Question 16

goals that relate to the entire business and do not focus on any one department, product, or service.

Answer 16

Core business goal-

Question 17

reacting to data about a group of people and making changes to the situation in real time.

Answer 17

Crowdshaping-

Question 18

The practice of employees being brand promoters The practice of employees being brand promoters

Answer 18

Employee advocacy-

Question 19

traditional hierarchical backbone but contains flat groups that allow for distributed decision making, as shown in Figure 2-5. Everyone can focus on what they do best.

Answer 19

Holacracy organizational structure-

Question 20

links from each social media platform direct users to specific pages on your Web site

Answer 20

Landing page-

Question 21

There is still a command structure in place, but communication moves freely in both directions

Answer 21

Medium organizational structure-

Question 22

defines why the company exists and its purpose defines why the company exists and its purpose

Answer 22

Mission statement-

Question 23

how a company groups its employees together

Answer 23

Organizational arrangement

Question 24

refers to the number of managerial layers a company has

Answer 24

Organizational structure-

Question 25

barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.

Answer 25

QR code-

Question 26

Links from non-owned social media sites that direct users to company owned sites

Answer 26

Referral link-

Question 27

emotional benefits based on some emotional value by the executive, such as respect, association, trust, and loyalty.

Answer 27

Return on investment (ROI)

Question 28

how you use your voice in different situations

Answer 28

Social tone-

Question 29

how the company wants to be perceived

Answer 29

Social voice-

Question 30

landing page for that social media platform when they visit your site

Answer 30

Referral traffic-

Question 31

set of colors used together

Answer 31

Color Palette-