Bryan Viamontes - Lesson 3 Vocabulary

Question 1

Behavioral Segmentation

Answer 1

groups of people based on how they act and what they want

Question 2

Benchmarking

Answer 2

performance metrics such as fan growth, the number of posts published, the number of interactions your content has received.

Question 3

Brand Butler

Answer 3

services that assist consumers who have shown a high interest in their brand or products

Question 4

Brandjacking

Answer 4

is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity

Question 5

Demographic Segmentation

Answer 5

groups of people based on certain personal attributes, such as Age, Gender, Ethnic background

Question 6

Elevator Pitch

Answer 6

is a short statement of what the company, brand, or product does to fulfill a need for a persona

Question 7

Geographic Segmentation

Answer 7

groups of people based on their location can include International, National, Regional, Local, Urban, Rural, or Suburban areas.

Question 8

Persona

Answer 8

defined as a fictional, perceived personality or a personal or public representation of a role

Question 9

Positioning

Answer 9

refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness

Question 10

Profile Placeholder

Answer 10

is essentially used when a company sets up its Facebook page or Twitter account and then stays out of it. Also, a term expressing a temporality and replaceable image on a profile

Question 11

Psychographic Segmentation

Answer 11

groups of people based on their lifestyles, such as Enjoys outdoor activities such as hiking and skiing or Values time with family and friends.

Question 12

Return on Engagement

Answer 12

measures things like awareness, relationships, loyalty, and retention of customers, business partners, and employees.

Question 13

Share of Conversation

Answer 13

the percentage of mentions the particular brand receives in relation to the broader conversation

Question 14

Social media audit

Answer 14

is an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media

Question 15

SWOT Analysis

Answer 15

stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats

Question 16

Target Audience

Answer 16

is a group of consumers that the business actively tries to reach with their content and messages