vocab flashcards(monique stephens)

Question 1

A/B Testing

Answer 1

a user expierence research methodology.

Question 2

Call to Action (CTA)

Answer 2

A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take.

Question 3

Editorial Calendar

Answer 3

is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets.

Question 4

Game Dynamics

Answer 4

patterns of how the game and the players will evolve over some time.

Question 5

Game Mechanisms

Answer 5

“mainly used to describe how players interact with game rules and other formal properties such as goals, player actions and strategies and game states.

Question 6

Gamification

Answer 6

is the application of game-design elements and game principles in non-game contexts. Gamification works by employing techniques to leverage our natural desires to improve activities or processes

Question 7

Infographic

Answer 7

graphic visual representations of information, data, or knowledge intended to present information quickly and clearly

Question 8

Keyword

Answer 8

In terms of search engines, a keyword is any search term entered on Google (or another search engine) that has a results page where websites are listed.

Question 9

Kick-Off meeting

Answer 9

is the first meeting with the project team and the client of the project.

Question 10

Metrics

Answer 10

measures of quantitative assessment commonly used for assessing, comparing,

Question 11

Qualitative Metrics

Answer 11

in online marketing measure the quality of customer interaction.

Question 12

Quantitative Metrics

Answer 12

of quantitative assessment commonly used for assessing, comparing, and tracking performance or production.

Question 13

Social Media Campaign

Answer 13

how to increase social sales

Question 14

Social Media Funnel

Answer 14

is the path customers take in their journey with your business.

Question 15

Status-Based Workflow

Answer 15

is the repeatable pattern of the activities sequence or steps that take place to complete a specific task on a regular basis.

Question 16

Task-Based Workflow

Answer 16

The flow being described includes tasks, documents or information that are passed to a proper workflow participant for action in a sequence determined by actions or pre-defined business rules, frequently called workflow rules.