new flashcards monique
Behavioral Segmentation
Rather than showcasing a product to a vast majority and hoping for the best, they can tailor their offerings to a select group.
Benchmarking
practice of comparing business
Brand Butler
A butler is the most important male servant in a wealthy house.
Brandjacking
is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.
Demographic Segmentation
One of the most critical variables for demographic segmentation in marketing is age.
Elevator Pitch
used to describe a brief speech that outlines an idea for a product, service or project.
Geographic Segmentation
can be classified by parameters like countries, states, cities, villages, urban / rural, climatic conditions, density of population.
Persona
image or personality that a person presents in public or in a specific setting—as opposed to their true self.
Positioning
defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.
Profile Placeholder
expression that may be replaced by the name of any element of the set.
Psychographic Segmentation
down into suits
Return on Engagement (ROE)
bigger communities, stronger loyalty, an unbreakable bond with the brand, and a desire of the consumer/user/fan to refer the brand to others.
Share of Conversation
hoped to ‘change the way the conversation on human sexuality is happening’ and ‘build bridges’ between the different factions of the Church of England.
Social media Audit
process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence.
SWOT Analysis
framework
