A3 - Theory of Planned Behaviour Flashcards
1
Q
What is the theory of planned behaviour?
A
Believes that behaviour is controlled by intention which is influenced by three factors.
2
Q
What are the three factors?
A
Behavioural attitudes
Individual subjective norms
Perceived behavioural control
3
Q
What is behavioural attitudes?
A
Outcome of behaviour and value placed on the outcome.
4
Q
What is individual subjective norms?
A
Perception of how others would view behaviour.
5
Q
What is perceived behavioural control?
A
The extent to which they feel they can perform behaviour.
6
Q
What is a strength of TOPB?
A
There is supporting evidence for TOPB for alcohol consumption.
7
Q
What is a weakness of TOPB?
A
TOPB cannot predict behavioural change 5 weeks after intention had been formed.
