attitudes

Question 1

attitude

Answer 1

• learned behavior that is a typical response of an individual towards an attitude object

Question 2

factors affecting attitude formation

Answer 2

• past experience
• socialization
• peer group
• parental influence/upbringing
• media/role models
• culture/race/religion

Question 3

what can attitudes lead to

Answer 3

prejudice

Question 4

what is prejudice

Answer 4

• a preconceived opinion based on a faulty and inflexible generalization

Question 5

what are the 3 components of attitude

Answer 5

• cognitive
• affective
• behavioral

Question 6

cognitive component

Answer 6

our beliefs and knowledge that are formed through past experiences and from others

Question 7

example - cognitive component

Answer 7

you believe spinning class is good for your health

Question 8

affective component

Answer 8

our emotional reactions towards an attitude object

Question 9

affective component example

Answer 9

you enjoy going to spinning class and feel good after going

Question 10

behavioral component

Answer 10

how we actually respond (may not reflect our cognitive belief)

Question 11

example behavioral component

Answer 11

you go go a spinning class twice a week

Question 12

what is a stable attitude

Answer 12

all 3 components of attitude need to be in alignment and consistent

Question 13

what is the model of attitude called

Answer 13

triadic model of attitude

Question 14

example of an unstable attitude

Answer 14

• people still smoke (behavioral)
• even though they have knowledge of smoking is seriously bad for their health (cognitive)
• some say they enjoy it or makes them feel less anxious (affective)

Question 15

cognitive dissonance

Answer 15

• emotional conflict
• created when an individual holds 2 or more opposing attitudes
• causes an imbalance in the triadic model

Question 18

how is cognitive dissonance done

Answer 18

• introducing new information to challenge the current belief > cognitive competent changed
• making activity fun increasing enjoyment > affective component changed
• simplifying tasks to make it easier > behavioral component changed

Question 19

cognitive consonance

Answer 19

the individual is motivated to remove the emotional conflict

Question 20

what increases an individuals desire to change an attitude to reduce cognitive dissonance

Answer 20

• if they become more uncomfortable due to it

Question 21

how can attitudes be changed

Answer 21

cognitive dissonance
persuasive communication

Question 22

persuasive communication

Answer 22

a method of changing attitude through verbal persuasion

Question 23

4 components of persuasive communication

Answer 23

persuader
message
recipient
situation

Question 24

persuader

Answer 24

needs to be of high status

Question 25

message

Answer 25

information must be accurate and clear

Question 26

recipient

Answer 26

recipient needs to be open to persuasion and not stubborn

Question 27

situation

Answer 27

the environment where the persuasion takes place should be where the recipient feels comfortable

Question 28

persuader - example

Answer 28

a football coach trying to persuade a player to go to training

Question 29

message - example

Answer 29

a football coach telling the player that training will improve their chances of being selected for the team

Question 30

recipient - example

Answer 30

a stubborn player may make a counter argument that they are already good enough to make the team

Question 31

situation - example

Answer 31

football coach could talk to the player away from the team after a successful performance