Attitudes Flashcards
(15 cards)
Attitudes
Summary evaluation of an object
Measuinng attitudes
Valence and strength via self report behavioral or indirect measures
Knowledge function for attitudes
Helps organize simply and interpret
Instrumental function of attitudes
Directs behavior into approaching positive things and avoiding negative ones
Value expressive/ social identity function in attitudes
Expresses core values and reinforces sense of belonging
Impression management function in attitudes
Aligning attitudes to what we think others think
Cognitive info (attitude formation)
What we know or believe about x
Affective info (forming attitudes)
How we feel about x
Behavioral info (formation of attitudes)
Past or current or anticipated interactions with x
Self relevance (attitudes)
Personally important information weighs more
Accessibility (attitudes)
Easily recalled info is more influential
Negativity bias
Negative information influences more
One sided information
Tendency to get information from similar people
Strong attitudes
Extreme confident persistent and resistent to change
Ambivalent attitudes
Mixed feelings
