Impressions Flashcards
(12 cards)
Observed behavior
Often through attributions
Physical appearance
Attractiveness bias (attractive people are seen as warmer)
Nonverbal communication
We like those who face us, nod, lean in, it shows engagement
Familiarity
Mere exposure effect
Superficial processing of impressions
Rely on single characteristic without deeper analysis
Systematic processing of impressions
Actively integrating multiple pieces of information -> more complex impression
Complex impressions
Based on multiple traits
- halo effect; one positive trait colors perception
- negativity bias: negative info has more weight
- unexpected behaviors; memorable
Accuracy and motivation in impressions
- connectedness: favors impressions that make people seem warm
- accuracy; motivated when dependent on others or when information sources are unreliable
Defending impressions
People are motivated to maintain existing impressions
COGNITIVE CONSERVATISM
Primacy effect
Early information has more impact
Perseverance bias
Initial impressions can persist even after being disproven
Defense mechanisms of impressions
Selective perception
Self fulfilling prophecies