Persuasion Flashcards
(9 cards)
1
Q
Peripheral route in persuasion
A
Based on heuristics
2
Q
Persuasion heuristics
A
- Evaluative conditioning (linking with other things)
- how do I feel about it heuristics
3
Q
Why exposure persuades
A
Familiar things are easier to process
4
Q
Attractiveness heuristic
A
Physically attractive people are more persuasive
5
Q
Expertise heuristic
A
Believe in competent and trustworthy people and works best when we don’t know much
6
Q
Message length heuristic
A
Longer text is more persuasive
7
Q
Persuasion via systematic information processing
A
Requires conscious thoughtful evaluation of message
Steps:
- grab attention
- comprehension
- reaction
- acceptance or rejection
8
Q
Systematic vc superficial processing
A
Elaboration likelihood method
Can happen at the same time
9
Q
Resisting persuasion
A
- ignorance
- reinterpretation
- preexisting attitudes bias how we process info
- forewarning helps
