Attitudes and behaviour

Question 1

What is an attitude (eagly and chaiken)

Answer 1

suggested an attitude was a psychological tendency that is expressed by evaluating a particular entity with some degree of favour or disfavour

Question 2

name the three components of an attitude

Answer 2

1. affective component
2. cognitive component
3. behavioural component.

Question 3

Presseau et al - each attitude has five elements

Answer 3

1. action
2. actor
3. context
4. target
5. time

Question 4

when will the correspondence between attitdues and behaviour be the greatest

Answer 4

when both are measured at the same degree of specificity

Question 5

principle of compatibility

Answer 5

peoples attitudes are more likely to correlate with behaviour when they are compatible.

Question 6

define accessibility

Answer 6

accessible attitudes can be recalled from memory more easily

Question 7

temporal stability

Answer 7

strong attitudes are resistant to change, and thus, stable over time

Question 8

basis of attitudes

Answer 8

attitudes based on feelings are less likely to change over time

Question 9

personal importance

Answer 9

how much it means to a person

Question 10

attitude strenvgth

Answer 10

attitudes more likely to predict behaviour when they are stronb

Question 11

Behavioural intention

Answer 11

behavioural intentions are assumed to capture the motivational factors that influence a behaviour and to indicate how hard people are willing to try, or how much effort they would exert to perform a behaviour.

Question 12

subjective norm

Answer 12

what important others think about you performing the behaviour

Question 13

what two components make up a subjective norm

Answer 13

1. beliefs about whether important others approve or disapprove of you performing the behaviour
2. motivation to comply

Question 14

what did the theory of reasoned action change to - and who made this?

Answer 14

theory of planned behaviour by Ajzen, 1991

Question 15

what elements does the theory of planned behaviour contain

Answer 15

attitude
subjective norm
perceived control
intention
behaviour

Question 16

what is percieved behavioural control

Answer 16

people’s perceptions of their ability to perform a given behaviour

Question 17

what is the intention behaviour gap

Answer 17

intentions do not always translate into behaviour

Question 18

what is a moderator variable

Answer 18

a variable that influences the strength of the relationship between two variables.

Question 19

critiques of the theory of planned behaviour

Answer 19

…

Question 20

the sufficiency assumption

Answer 20

the influence of other variables should fully mediated by the specific social-cognitive variables.