Flashcards in Ch 9... If he jumped off a bridge would you Deck (22):
Effects that other ppl can have on our thoughts, feelings, and bhvrs
Social influence that encourages ppl to strike out at society that is perceived as unfair
Convergence of one's thoughts, feelings, and behaviours with an external standard
Process of doing as one is required to
Process of doing as one is told by an authority figure
Sherif's emergent group norm
Basic need to feel one is thinking and acting appropriately. Used autokinetic effect to prove Ps changed response to how much light moved when in a group. Group norms evolve after few trials.
Even when results unambiguois Ps will go with group influence and conform (line test).
Painful shocks, 90% of ppl comply with authority even knowing it will cause harm. Conformity overrides common sense
Deindividuation: tendency for ppl to abandon normal constraints when believe they are anonymous
Authoritarianism of guards, meekness of prisoners, full compliance with roles
When people conform
Contextual factors: proximity of authority figure, immediacy of victim, authority of situation, legitimacy of authority,
Group Related factors: group pressure, unanimity, group size (3-5 most effective).
Groups are seen as sub human and described by derogatory metaphors
Social influence that comes about bc ppl wish to gain approval from others
Social influence that arises bc ppl wish to be accurate and therefore accept info from others
Dual process dependency model of social influence
Normative and information influence
Referent informational influence
Social influence to conform to a group norm because conformity defines one as a group member
Gender differences in conformity. Women conform more in public settings than men, likely due to increased social sensitivity. Not strongly supported
High in tight knit cultures, communal social organizations (collectivist), and authoritarian cultures. Sedentary/ agricultural higher conformity.
Deliberately reacting against an influence attempt
Moscovici: Minority social influence
Social influence where a minority group changes attitude of a majority. Influence must be consistent, in both diachronic: intraindividdual consistency and synchronric: interindividual consistency
Invoke validation process: cognitive why, leads Ps to abandon heuristics and think about issue
Moscovici's cognitive account of how members of majority process minority messages
Dual process social influence vs single process
Majority and minority influences. vs social impact as univariate influence