Changing/pos representations Of Femininity

Question 1

Gill

Answer 1

• significant shift in advertising representations of women in recent years, rather than being represented as passive objects of the male gaze, young women in adverts are now depicted as active, independent and sexually powerful
  Eg. This girl can campaign is about empowering women due to the fact that it challenges stereotypical media representations of women by showing all types of bodies taking part of all different sports. Shows there are no limits for women and shows females in common male dominated sports

Question 2

Westwood

Answer 2

• representations of gender have changed and refers to transgressive female roles in British tv meaning female roles have gone beyond gendered expectations
  Eg. Katniss Everdeen from hunger games because she has persistent independence and believes what she thinks is right and doesn’t let society find her

Question 3

Glasscock

Answer 3

• supports Westwood’s claims and explains that there is now a range of femininities portrayed in the media such as independent woman
  Eg. Brave (Merida fights for her voice to be heard, no romantic subplot and wasn’t a stereotypical damsel in distress)