Traditional/pos Representations Of MC

Question 1

Leech

Answer 1

• middle class lifestyles presented as the ideal lifestyle in media advertising and developed the concept of cereal packet family to describe the image sold to us
  Eg. Friday night dinner. In this series a nuclear middle-class family is portrayed and they place an emphasis on keeping up their appearance and they have a tendency to show off. This shows that they are concerned about their appearance showing examples conspicuous consumption

Question 2

Jones

Answer 2

• describes the media as a “closed shop“ for the upper and middle classes which means that media representations of the middle-class are always positive as they are created by middle-class journalists who can
  control how they are represented.
  Eg. Friday night dinner. In this series a nuclear middle-class family is portrayed and they place an emphasis on keeping up their appearance and they have a tendency to show off. This shows that they are concerned about their appearance showing examples conspicuous consumption

Question 3

Ehrenreich

Answer 3

• working class individuals are often portrayed in
  programmes as beneficiaries of the middle class help and advice
• presented as cultured and helpful and resourceful
  compared to the working class who are seen as receiving their help and unable to cope without it
  Eg. Supernanny. In this programme, a middle-class woman dressed in a suit and carrying a briefcase comes into “fix“ working class families’ problems to do with their children. By being astonished by the child’s behaviour, “Supernanny“ gives the impression that this would never happen in a middle-class family setting.