Traditional/neg Representations Of Masculinity

Question 1

Katz

Answer 1

• epidemic of male violence rooted in media’s inability to move away from stereotypical versions of what it means to be a man
• young men receive constant subliminal messages from sources of media such as video games
  Eg. GTA (play a male character and can go to places to objectify women and use of physical violence in the game creates violence message and indoctrination)

Question 2

Easthorpe

Answer 2

• variety of media transmit the view that masculinity based on strength, aggression, competition and violence is biologically determined and a natural goal for boys to achieve
  Eg. Thor (displays hegemonic masculinity as a strong, competitive male who uses physical aggression and violence)

Question 3

Gauntlett

Answer 3

• despite a changing media landscape, there are many magazines aimed at male audiences that continue to sexually objectify women and present images of traditionally masculine men
• these magazines represent retributive masculinity: a way to reaffirm masculine authority by glorifying what is conventionally male
  Eg. GQ magazines (glorify men, show them as authoritative and powerful, built around ideas of traditional masculinity)