Chapter 10

Question 1

In​ 2018, mobile marketing constitutes​ ________ percent of all online marketing.

A. 70
B. 50
C. 60
D. 40
E. 80

Answer 1

A. 70

Question 2

​E-commerce refers to the use of the​ ________ and​ ________ to transact business.

A. advertising; marketing
B. ​Internet; Web
C. spreadsheets; databases
D. cash; credit
E. DDL; DML

Answer 2

B. ​Internet; Web

Question 3

E-commerce emerged in 1995 with the first Internet​ portal, ________.

A. Google
B. Apple
C. Netscape
D. Bing
E. Excite

Answer 3

C. Netscape

Question 4

Technical standards for conducting​ e-commerce have been adopted​ ________.

A. by all nations around the world
B. similar to television
C. in the same manner as radio
D. individually by each company
E. the same as cell phone technology

Answer 4

A. by all nations around the world

Question 5

Buying a gold coin from a leading online company​ (e.g., APMEX) is an example of​ ________ electronic commerce.

A. traditional marketing
B. business-to-consumer (B2C)
C. traditional sales
D. consumer-to-consumer (C2C)
E. business-to-business (B2B)

Answer 5

B. business-to-consumer (B2C)

Question 6

Craigslist is an example of a massive​ ________ electronic commerce organization.

A. consumer-to-consumer (C2C)
B. traditional marketing
C. business-to-consumer (B2C)
D. business-to-business (B2B)
E. traditional sales

Answer 6

A. consumer-to-consumer (C2C)

Question 7

​A(n) ________ is an Internet business model where users save time and money by processing online sales transactions and generating a fee for each transaction.

A. transaction broker
B. community provider
C. content provider
D. market creator
E. e-tailer

Answer 7

A. transaction broker

Question 8

The Internet model that provides applications such as photo sharing and online sites for data backup and storage is​ a(n) ________.

A. e-tailer
B. content provider
C. transaction broker
D. community provider
E. service provider

Answer 8

E. service provider

Question 9

________ are currently the most successful​ (revenue) online marketing and advertising format.

A. Search engines
B. Emails
C. Sponsorships
D. Classifieds
E. Display ads

Answer 9

A. Search engines

Question 10

________ is the online marketing and advertising format that includes​ pop-ups.

A. Classifieds
B. Search engine
C. A display ad
D. E-mail
E. A sponsorship

Answer 10

C. A display ad

Question 11

Social​ e-commerce is commerce based on the idea of the digital​ ________ graph.

A. sales
B. marketing
C. accounting
D. database
E. social

Answer 11

E. social

Question 12

Related to social​ e-commerce, small world theory suggests you are only​ ________ link(s) from every other person on earth.

A. one
B. one hundred
C. two
D. fifty
E. six

Answer 12

E. six

Question 13

Seventy-four percent of smartphone owners use​ ________, which depends on a global positioning system.

A. EDI
B. location-based services
C. BlackBerrys
D. eBay
E. AIS

Answer 13

B. location-based services

Question 14

________ is an Apple technology that allows users to charge items to their credit card using their phone.

A. MySQL
B. UML
C. XML
D. Apple Pay
E. eBay

Answer 14

D. Apple Pay

Question 15

Shopkick is a mobile application that enables retailers to offer customers​ ________.

A. a customized website
B. C2C
C. free door prizes
D. coupons
E. free storage similar to Dropbox

Answer 15

D. coupons

Question 16

​________ percent of top retailers have​ m-commerce websites.

A. Thirty-seven
B. Seventy-seven
C. Ten
D. One hundred
E. ​Forty-seven

Answer 16

E. ​Forty-seven