Chapter 9 Flashcards
(16 cards)
________ avoid the problem of having databases in areas such as finance, human resources, sales and marketing, and manufacturing that are not capable of sharing information.
A. Quality control applications (QCA)
B. Data definition language (DDL)
C. Enterprise resource planning (ERP) systems
D. Human resource systems (HRS)
E. Local area networks
C. Enterprise resource planning (ERP) systems
One downside to extensively customizing complex enterprise software occurs when it ________.
A. utilizes databases
B. increases collaboration among departments
C. increases sharing of information
D. degrades system performance
E. requires training
D. degrades system performance
According to your reading, Coca-Cola implemented an SAP enterprise system to overcome a ________.
A. lack of standard, companywide business processes
B. security risk
C. website glitch
D. sales and marketing problem.
E. lack of databases
A. lack of standard, companywide business processes
Enterprise systems include ________ tools for analyzing overall organizational performance.
A. DDL
B. instructional technology
C. SAP
D. analytical
E. Oracle
D. analytical
Nike’s contract suppliers are ________ in the supply chain.
A. optional
B. upstream
C. owners
D. downstream
E. outside
B. upstream
A supply chain ________.
A. includes only operations
B. links suppliers, manufacturing plants, distribution centers, retail outlets, and customers
C. is a network of business processes used to focus on customer service
D. links customers to sale items
E. is an internal connecting of operations, accounting, and marketing
B. links suppliers, manufacturing plants, distribution centers, retail outlets, and customers
Nike’s distributors are ________ in the supply chain.
A. owners
B. downstream
C. outside
D. upstream
E. optional
B. downstream
The ________ strategy focuses on having components arriving exactly at the time they are needed.
A. software
B. just-in-time
C. bullwhip
D. instructional design
E. ERD
B. just-in-time
The acronym CRM stands for ________.
A. customer relational media
B. computer relationship management
C. computer risk management
D. customer relationship management
E. creative retention of management
D. customer relationship management
ERM software and CRM software ________.
A. are usually built on Mac servers
B. do not require complex databases
C. differ as ERM software focuses on employee issues
D. are both currently concepts for the future with potential implementation around 2018.
E. rarely fail to meet expectations
C. differ as ERM software focuses on employee issues
Customer relationship management applications that track social networking data are related to the ________ aspect of customer relationships.
A. sales
B. marketing
C. service
D. accounting
E. database
C. service
An example of ________ includes a company being sold infrastructure as a service (IaaS) at the same time they purchased software as a service (SaaS) from a cloud services vendor.
A. commission selling
B. cross join
C. production selling
D. cross-selling
E. knowledge selling
D. cross-selling
According to Panorama Consulting Solutions, in 2020, _______ of ERP projects experienced cost overruns.
A. 3.8%
B. 83%
C. 13.8%
D. 28%
E. 38%
E. 38%
Businesses can better engage with their customers by using ________, which enables firms to analyze customer sentiments about products and services.
A. demand planning
B. spreadsheet analysis
C. regression analysis
D. predictive analytics
E. social CRM tools
E. social CRM tools
Enterprise applications include high ________, making it difficult to change vendors.
A. success rates
B. switching costs
C. usage of cloud computing
D. usage of analytics
E. meta data
B. switching costs
________ is the market leader in cloud-based CRM systems.
A. Microsoft
B. Oracle
C. Google
D. Salesforce.com
E. MySQL
D. Salesforce.com
