Chapter 15 - Observational Learning Flashcards

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1
Q

Observational Learning Definition

A

Watching another person’s actions and watching the person’s consequences.

Modelling processes in terms of the role of attention, retention, reproduction, motivation, reinforcement as informed by Albert Bandura’s Social learning theory.

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2
Q

Process of Observational Learning - ATTENTION (1)

A

1. ATTENTION: person must notice the model’s behaviour and pay attention to it.

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3
Q

Process of Observational Learning - RETENTION (2)

A

2. RETENTION: store a mental representation fo the behaviour/skill.

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4
Q

Process of Observational Learning - REPRODUCTION (3)

A

3. REPRODUCTION: have a physical/mental capacity to be able to imitate the behaviour/skill.

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5
Q

Process of Observational Learning - MOTIVATION (4)

A

4. MOTIVATION: desire to replicate the observed behaviour under appropriate circumstances.

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6
Q

Process of Observational Learning - REINFORCEMENT (5)

A

5. REINFORCEMENT: likelihood of learner to reproduce the model’s behaviour is strengthed by the presence of a pleasant outcome.

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7
Q

Elements of Observational Learning

A

The learner plays and ACTIVE role in the learning process.

  • Pay ATTENTION in order to observe the modelled behaviour.
  • Mentally RETAIN what has been observed.
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8
Q

Vicarious Reinforcement

A

Viewing a model being reinforced can strengthen behaviour in an observer

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9
Q

Vicarious Punishment

A

Viewing a model being punished can weaken behaviour in an observer.

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10
Q

What is a Model?

A

Model’s can be;

  • Live (real person)
  • Symbolic (cartoon)
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11
Q

Explain Bandura’s Social Learning Theory

A

Social learning theory suggests that it is possible for people, especially children, to learn through observing the behaviour of others.

e.g. a co-worker observes a hardworking colleague receiving a promotion and is more likely to reproduce the same hardworking behaviour.

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