Chapter 2 Flashcards
A testable prediction about the conditions under which an event will occur.
Hypothesis
An organized set of principles used to explain observed phenomena
Theory
Whhy is the application of empirical (evidence-based) & scientific methods to study people important?
- To investigate and measure thoughts, feelings, and/or behaviors
- Minimize bias and produce testable questions
Research whose goal is to increase the understanding of human behavior, often by testing hypotheses based on a theory
Basic research
Research whose goal is to make applications to the world and contribute to the solution of social problems.
Applied research
The specific procedures for manipulating or measuring a conceptual variable
operational definition
Why are operational definitions important in research?
- How we define variables dictates how we measure them
- Our measurement then dictates what/if any interpretations can be made
What are the three key types of measurement?
- Self-report
- Observations
- Technology
What are some examples of a self-report measurement?
- Questionnaires
- Polls
- Free-response questions
What are some examples of a technology measurement?
- Brain Activity
- MRI
- Heart-rate monitors
What are some possible limitations of self-report measurements?
- How questions are phrased influence responses
- When and where questions are asked
- Hard to classify responses and/or missing responses and/or errors in recollection
What are some possible limitations to observations?
- Awareness of observation may alter behavior and/or suppress it
- Interrater reliability may need to be established
What are some possible limitations to using technology of measurement?
- Costly and time consuming
- Not all behavior can be investigated using these advanced techniques.
The degree to which different observers agree on their observations.
Interrater reliability
The extent to which the measures used in a study measure the variables they were designed to measure and the manipulations in an experiment manipulate the variables they were designed to manipulate.
Construct Validity