resource-based theory
the idea that the posession of strategic resources can provide an organization with competitive advantages over its rivals.
valuable (2)
+ The resource is a source of profit for the firm
+ It helps a firm exploit opportunities or neutralize threats
rare
not possessed by many others
difficult to imitate
resources that can not be easily duplicated by competitors and are often protected by various legal means, including trademarks, patents, and copyrights.
nonsubstitutable
Resources that exist when competitors cannot find alternative ways to gain the benefits that a resource provides
What is a resource?
anything a firm owns and controls
Things a firm does?
capabilities
things a firm has
resources
bundles of resources
capabilities
tangible resources (4)
+ easy to identify
+ financial
+ physical
+ technological
intangible resources (3)
+ difficult for competitors ( and the firm itself ) to account for and imitate
+ human characteristics
+ reputation
organizational capabilities (2)
+ skills that a firm employs to transform inputs into outputs
+ capacity to combine tangible and intangible resources to attain the desired end
strategic resources
those things that a firm owns or controls that have “strategic value”. In other words, those resources that can provide a competitive advantage.
what four criteria make a resource strategic
+ valuable
+ rare
+ inimitable
+ non-substitutable
what are some attributes that make a resource difficult to immitate? (4)
+** physically unique**
+ historical
+ Ambiguous cause - The causes and uses of a competence are unclear
+ Social complexity - Interpersonal relationships, trust, friendship among managers, suppliers, and customers
ambigious cause
when the cuases and uses of a competence are unclear
rare does not equal
valuable
Intangible resources are more likely to support a ______ ______ than tangible resources.
competitive advantage
Many intangible resources are ______ _ _____ _____.
protected as intellectual property
intellectual property and intangible assests will not show up where?
Balance sheet
patents
allows the creator of a technology the sole right to make, use, and sell that invention for a set period of time
copyrights
a right granted to an author/composer/publisher to exclusive publication/sale/distribution of an artistic work (e.g. literature, music, theater production)
trademarks
protection of a name or logo
trade secrets
don’t tell anyone (e.g. Coke’s secret formula or
KFC’s eleven herbs and spices)