Chapter 6 Changing behavior: mechanisms and approaches Flashcards
what is the precede-proceed model used for
to desing public health interventions to reach a lot of people and lead to behavior change in population
precede-proceed model: precede element - what does it entail?
predisposing factors , enabling factors, reinforcing factors
5 phases:
1:social diagnosis
2:epidemiological, behavioral and environmental diagnosis
3:educational and ecological diagnosis
4:administrative and policy diagnosis
program implementation (PROCEED = step number 5)
elaboration likelihood approach
can’t convince people rationally of an argument if they’re not interested
arguments have to be strong
when is an individual more likely to centrally process an information
if it has personal relevance, congruence with pre-existing beliefs and recipients are able to understand it
when does peripheral processing come into play
when you have to use indirect cues to associate positivity with information because of little interest/ incongruence with preexisting beliefs on the side of the recipients
usually maximizes attractiveness and credibility
are fear appeals a good strategy to bring about behavior change?
although many health professionals, promoters and politicians have been using fear appeals in the past, they have proven to be ineffective if the fear is too strong
protection motivation theory - what does it say about fear appeals
it states that an individual will respond adaptively to a situation if the appraisal of the threat level AND their own ability to handle the threat is positive - this is important to consider when designing fear appeal strategies
extended parallel processing on threat coping
either danger control
reducing threat by focusing on the solutions (response and self-efficacy)
or threat control
reducing perception of risk (don’t think about it)
how should a fear appeal be designed
increased sense of severity if individual doesn’t act
gives sense of ability to handle the threat
arouses fear to only some degree
how can information be framed
positive and negative
purpose of motivational interviewing
resolve ambivalence (cogntivie dissonance in interviewee)
give them sense of motivation
non-controntational
3 distinct phases of problem solving
problem exploration and clarification
goal setting
facilitating action
programs that tackle smoking behavior usually use these methods:
teaching ways to cope with cues to smoke
reduce the possibility of giving in to cravings
coping with withdrawal
we often fail to translate our willingness to change behavior into actually changing it. what theory states how this can be overcome ?
implementation intentions
name an example of vicarious learning
learning skills from observation of others performing them
example: seeing someone exercising consistently and having their workout schedule and then starting to do this as well
