Chapter 7 Flashcards
is a comprehensive plan guiding resource allocation to achieve long-term organization goals
strategy
focuses organization al energies on achieving a compelling goal
strategic intent
is an ability to outperform rivals
competitive advantage
is achieved in ways that are difficult to imitate
sustainable competitive advantage
sets long-term direction for the total enterprise
corporate strategy
identifies how a division or strategic business unit will compete in its product or service domain
business strategy
guides activities within one specific area of operations
functional strategy
involves expansion of the organization’s current operations
growth strategy
growth by expansion within a existing business area
concentration
growth by expansion by entering related or new business areas
diversification
growth by acquiring suppliers or distributors
vertical integration
changes in operations to correct weaknesses
retrenchment strategy
occurs when a business closes and sells it’s assets to pay creditors
liquidation
reduces the scale or mix of operations
restructuring
protects an insolvent firm from creditors during a period of reorganization for restore profitability
Chapter 11 bankruptcy
decreases the size of operations
downsizing
involves selling off parts of the organization to refocus attention on core business areas
divestiture
adopts standardized products and advertising for use worldwide
globalization strategy
tries to operate globally with out having a strong national identity
transnational firm
organizations join together in partnership to pursue an area of mutual interest
strategic alliance
is the strategy of working with rivals on projects of mutual benefit
co-opitition
strategically uses the internet to gain competitive advantage
e-business strategy
uses IT and web portals to link organizations vertically in supply chains
B2B business strategy
uses IT and web portals to link businesses to customers
B2C business strategy