CHAPTER 7.1: Memory

Question 1

what is the atkison shiffrin model of memory

Answer 1

believed that memory was made of stores and control processes

Question 2

what are memory stores

Answer 2

where memories are retained without using them for any specific purpose

Question 3

what are control processes

Answer 3

shifts of information from one memory to another

Question 4

what are the three types of memory stores

Answer 4

sensory, short term and long term

Question 5

sensory memory stores can retain lots of info but not for very ____. it is the first step in memory retention

Answer 5

long

Question 6

a control process like ____ can transfer sensory info to short term memory

Answer 6

attention

Question 7

what is iconic sensory memory

Answer 7

memory recieved from eye

Question 8

what is exhoic memory

Answer 8

sensory memory revieved via ear

Question 9

what did the sperling task prove?

Answer 9

that sensory memory can has large capacity! just doesnt last long.

basically an individual can remember a bunch of letters that are shown on their screen when asked to remember a specific row, its a partial report!

Question 10

what allows us to have continuous experience?

Answer 10

being able to take sensory memory and allowing attention to store it away into short/long term memory

Question 11

what is a spotlight of attention?

Answer 11

a spotlight for our attention allowing for some sensory info to be ignored

Question 12

what is change blindness

Answer 12

when rapidly alternating between two very similar images, it is hard to determine what the difference between them is and we arent able to funnel attention toward the difference to store into into short term memory