Cohen et al. (SAQ)

Question 1

aim

Answer 1

to see if people are more likely to remember schema-consistent information

Question 2

participants

Answer 2

96 undergraduate college students

Question 3

method

Answer 3

watched a video of a woman having a birthday celebration w husband: displayed equal amount of characteristics consistent with librarian and waitress stereotypes (book present, listen pop music)
- half told waitress, half librarian
asked to recall details

Question 4

results

Answer 4

both conditions remembered information consistent with the schema activated by the profession they were given beforehand
- librarian drinking wine, spent day reading
- waitress ate hamburger, drinking beer

Question 5

conclusion

Answer 5

memory might be influenced by schematic processing. this could explain how stereotypes may affect our memory and behavior. confirmation bias may have occurred, as people tend to focus on info consistent with existing thoughts

Question 6

key terms

Answer 6

schema
schematic processing
schema activation
confirmation bias